I'm a little busy until mid September '25, but I'm open for a chat about future work
THIS IS
VALENTINE
DESIGN
doing
Hey, I'm Valentine 💁🏽♀️ — I'm a Product Designer for a big company in Brazil by day, and Independent UX / Brand / Service / Visual Designer for early-mid stage startups and businesses by night.
I develop many types of design projects through my dedication to design thinking, conceptual ideation, collaboration and multidisciplinary experimentation.
work
02 — 06/2025
Freelancing
Product Design
11/2024
Freelancing
UI Design
in-House
Product Design
2022 — 2023
in-House
Product and Brand Design
Showcase of selected projects
from 2020 to 2025
From Chaos to Control: Turning 420% Emergency Surge into Seamless Customer Flow
Tecnogera is a company that provides crucial energy supply service for big events and industries. I helped them to optimize UX and reduce lost sales when facing crisis.
35%
Reduced in contract closing time
Crafting a visual design narrative that resonates with brand and experience — Bloomy
This was a study case resulted from the mentoring project within Paprica.ag, that aimed to develop product design narrative trough visual design and interface interaction, across all clients.
76%
User satisfaction
24%
Increase in user satisfaction
11%
Increased conversion rate
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During crisis situations like floods in São Paulo and Rio Grande do Sul, Tecnogera experienced a 420% increase in requests but couldn't efficiently process them due to fragmented contracting processes and inconsistent design systems, resulting in lost business opportunities and overwhelmed operational systems.
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I led three phases: Discovery, Ideation, and Design.
My impact on the project:
Led user research to understand emergency vs. planned contracting needs
Found key problems in the customer journey using data
Created core rules for a unified design system based on user needs
Made prototypes that were both accurate and easy to use
How I worked with the product team:
Worked with developers to make sure designs could be built
Coordinated with sales to learn about customer issues
Helped technical writers simplify equipment details
Led workshops with stakeholders to prioritize features
Designer roles I took on:
UX Researcher: Interviewed clients from different groups
Information Architect: Organized product info for all user levels
UI Designer: Built uniform visuals for all platforms
Systems Thinker: Created strong, expandable design systems
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Impact beyond numbers: Metrics impress, but sincere thanks reveal the true value of design.
Navigating through uncertainty: I adapted to crises with resilience, transforming chaos into growth through collaboration.
The technical-human bridge: I created interfaces that translate complexity into accessible solutions during critical moments.
Multidisciplinary collaboration: As the one of the two designers, I used research to change perspectives and inspire joint innovation.
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Qualitative impact:
Increased user confidence during emergencies
Improved brand image as a reliable energy solution
Clearer communication between technical and non-technical staff
Consistent experience across all digital channels
Business impact:
R$4.5M additional revenue in the first quarter after implementation
40% faster to launch new digital features
28% increase in contract renewals with simplified process
Strategic alignment with expansion into the agribusiness sector
User impact:
49% of industrial clients felt more confident during emergencies
62% of event organizers made better technical decisions
78% of construction managers valued more flexibility in contracts
58% stress reduction in the contracting process
Deliverables:
Redesigned emergency contact flow
Product selection interface with options for technical and non-technical users
Contract flexibility dashboard for construction clients
Unified component library with style
56%
Onboarding convertion on A/B test
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Paparica is a digital and eperience angency at a mid staged growth and needed to level up it's design maturity not only in strategy but also in interface craft. At the bootcamp mentorship we designed a a set of visual design narratives that built us conficence and knowledge to apply to upcoming projects.
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My impact on the project:
Developed user and market research using desk research, interviews and data
Created key visual design interactions and assets
Created core principles for design system interaction
Delivered mobile prototypes with ease and before time due
How I worked with the product team:
Worked with designers and managers to alignment
Coordinated tech limitations with design
Designer roles I took on:
UX Researcher: Interviewed clients from different groups
UI Designer: Built uniform visuals for all platforms
Visual Designer: Created unique visual narrative for ser experience
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Visual is importante: Designing a product that works smoothly is great, but adding magic visual moments boots user value.
The technical-human bridge: I created interfaces that translate complexity into accessible solutions during critical moments.
Design collaboration: I learned that gathering many minds under one common goal is difficult, and setting one person to take the mentor role is crucial during workshop sessions
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Qualitative impact:
Increased design confidence among all employees
Improved brand image as high quality interaction design
Clearer communication between design and tech
Stronger work satisfaction by designers
Business impact:
Scalable solution for 5 projects to come on the next trimester
11% time to task reduced
Better strategic alignment with between business, tech and design
User impact:
49% of industrial clients felt more confident during emergencies
62% of event organizers made better technical decisions
78% of construction managers valued more flexibility in contracts
58% stress reduction in the contracting process
BVx: Architecting the Financial Innovation Ecosystem for Brazil's Digital Banking Future
BVx is the innovative force connecting startups to banco BV's banking services. We designed a structured ecosystem that standardized processes and improved metrics, impacting in R$70M in product diversification.
40%
70M
Increase in process efficiency
In product diversification
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At a critical moment of strategic repositioning, banco BV faced the challenge of translating its new brand identity into a cohesive digital experience. The absence of a unified design system resulted in a fragmented user experience and difficulty in visually communicating its new positioning as an innovative, customer-centered financial institution.
This visual inconsistency not only harmed the perception of the newly established brand but also limited the bank's ability to rapidly launch new digital products in a highly competitive market.
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My role in the project:
Led inventory of visual identity across platforms
Built core design system (colors, fonts, grids, components)
Created digital component library matching new identity
Made detailed prototypes for stakeholder feedback
Set up design processes for system upkeep
Collaboration with product team:
Held workshops to set design principles
Worked with developers to ensure feasible solutions
Interviewed stakeholders from different bank areas
Partnered with UX Research to test components with users
Opened feedback channels with product owners for priorities
Designer roles I took on:
Brand Designer: Adapted identity for digital use
Systems Designer: Built scalable design framework
UI Designer: Created clear, effective components
UX Designer: Focused on usability and consistency
Design Strategist: Aligned design with business goals
Key design areas I applied:
Design systems and tokens
Digital accessibility (WCAG 2.1)
Visual consistency and brand unity
Information architecture
Typography and visual structure
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Balancing structure with agility: Adding flexiblity frameworks instead of rigid rules to standardize innovation processes enables consistency and adoption.
Stakeholder orchestration is key: Success depends on aligning diverse stakeholders with different incentives. Designed transparent journeys creates mutual value and shared understanding.
Measure what matters: Metrics must connect to business outcomes. Developing a measure framework, ensures continued support and clarify decision making.
Design for scale from day one: Built modular, extensible systems to accommodate growth as the ecosystem expands.
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Qualitative Impact:
Easier process from finding startups to applying solutions
Better match between innovation projects and company goals
Clearer oversight of innovation steps
Stronger role for Bank BV in financial innovation
Business Impact:
R$ 70M revenue gain from new products
Innovation cycle 40% quicker
35% better use of resources
Innovation aligned with digital transformation goals
User Impact:
92% of startups had a better innovation experience
87% of employees found the process simpler
79% of business units saw better innovation alignment
63% less frustration during proof-of-concept development
Deliverables:
Improved dashboard and web platform to manage the ecosystem
Innovation program templates
Service blueprints for innovation processes
A glow up through accessbility — banco BV's visual refresh
After the it's digitalization in 2019, and brand move to banco BV, the day to day work pointed us that more than the bank's visuals were misaligned to the BV's new business structure.
5M
Clients impacted
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The BVx innovation hub aimed to make bank BV a leader in financial services in Brazil but faced basic structural problems. Though linked to over 100 startups, the bank couldn’t properly evaluate, prioritize, or use outside innovations in its main business. Without clear processes, each innovation worked separately, causing uneven startup experiences, wasted resources in different departments, and weak alignment with the bank's digital goals.
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How I influenced the project:
Developed product and service design to improve the innovation process
Created templates and tools for proof of concept (POC) development
Designed the platform interface based on user research and data analysis
Set up ways to measure innovation success
How I worked with the product team:
Worked with innovation managers to learn stakeholder needs
Teamed up with developers to ensure platform was feasible
Ran workshops with startups to find problems in their journey
Coordinated with business units to align innovation with goals
Designer roles I took on:
Service Designer: Mapping the whole innovation journey
UX Researcher: Interviewing stakeholders and testing usability
UI Designer: Designing the platform interface
Systems Thinker: Creating scalable design systems and processes
Main design topics I applied:
Service blueprinting for complex processes
Building design systems for scalable platforms
User research for multiple stakeholders
Setting up frameworks to measure innovation impact
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Balance consistency with flexibility: A good design system sets clear rules but adapts to different needs. I learned to make components flexible without losing the brand look.
Governance matters as much as components: Success relies on clear roles, processes, and update schedules to keep the system working well.
Switch gradually to reduce resistance: Starting with small changes helped teams adjust smoothly and accept the system faster.
Use clear metrics to prove value: Tracking key performance indicators from the start helped show the system’s benefits and secure ongoing support. -
Qualitative impact:
Uniform look across all digital platforms
Stronger new brand identity
Faster launch of digital products
Modern, updated brand image
Easier design process for teams
Business impact:
Bank seen as more innovative
Faster rollout of new digital products
Lower costs for interface development and upkeep
Better brand image aligned with digital strategy
Supports business growth with unified digital platforms
User impact:
Task completion time cut by 28%
33% more tasks done correctly on first try
24% higher user satisfaction
Smooth experience across bank products
Better access for users with special needs
Deliverables:
Validation framework for new components
Governance with multidisciplinary committee
Library of new and updated components in Figma
High-fidelity prototypes for 5 key user journeys
Design Center with new Brandbook and Design System updates
2022 — 2023
I'm a designer who plays hopscotch between worlds. For over 5 years, I've been building bridges where others see dumpster fires, mixing Product, Service, Brand, and Visual Design 👩🏽💻 in a cocktail that turns "we're screwed" into "watch this magic" — mostly. 💅🏽
From banco BV to RedBull, through BRQ, Jüssi and Tecnogera, I try my best to be committed to customer needs and teamwork, collaborating identifying business opportunities with stakeholders to develop human centered solutions that not only delivers results 📊 but also convey trough fined tuned visuals📱. I've been digging — a little caffeinated sometimes ☕️ — to unearth those truth bombs hiding in the details 💥. Cookie-cutter solutions? Hard pass, unless it's actually useful 👀. I'd rather take that path that somehow — against a few odds — leads exactly where we need to be despite pivots. Serendipity, I believe. ✨
My vibe is partnering with people to translate — discover, define, develop and deliver — the invisible. Turning spreadsheet nightmares into good stories, converting user headaches into high-fives 🙌🏽. While others are glued to their design bibles, I'm dancing between methodologies, sprinkling that special innovative t factor 🏳️⚧️ to my design doing that transforms the chaos into the something efficient and cool to experience. I love processes, although in the end it's all about the jobs to be done. ☑️
When the dust settles, design isn't just about pixel-perfect designs — it's about amazingly, sometimes annoying, imperfect humans. And it's in that sweet spot between what we are and what we could be where the real party happens. ❤️
From research and design strategy to rapid prototyping and implementation, I'm able to think on a systemic level and mix approaches, adding sauce with a gowth mindset to my design doing. 🥫